TKC Insights

At The Kirkland Company, we evaluate multifamily opportunities through a combination of demographic trends, supply-demand dynamics, and submarket performance.

Selling land is fundamentally different from selling stabilized real estate. There’s no in-place income, so the value is driven by future potential.

At The Kirkland Company, we help developers and investors take a disciplined approach to site analysis, focusing on the factors that ultimately drive feasibility and returns.

Rockefeller Habit #10 stresses the importance of making a company’s goals and performance visible to all employees. According to Verne Harnish, clearly communicating strategic plans and tracking progress through shared dashboards or scoreboards builds alignment, trust, and accountability—ensuring everyone understands where the company is headed and how their work contributes to its success.

Rockefeller Habit #9 focuses on giving every employee a clear, quantitative way to measure personal success daily or weekly. Whether through KPIs, scorecards, or role-specific metrics, this habit builds accountability and momentum. When individuals know what “winning” looks like, they stay focused, aligned, and more engaged in driving company-wide execution and performance.

Rockefeller Habit #8 emphasizes the importance of strategic clarity across an organization. Every employee should be able to articulate four key elements: the company’s BHAG, core customer profile, three brand promises (with corresponding KPIs), and a compelling elevator pitch. This alignment accelerates decision-making, strengthens culture, and drives consistent execution toward long-term goals.

According to a 2023 Gartner study, 82% of employees say it’s important for their organization to see them as a person, not just an employee. Unfortunately, only 45% of employees believe their organization actually sees them that way. Especially following the COVID-19 pandemic, recent economic and political volatility, and the “Great Resignation”, Gartner explains, people are looking for more value and purpose in their work.

Rockefeller Habit #6 from Verne Harnish’s Scaling Up emphasizes treating customer feedback with the same rigor and frequency as financial data. By consistently collecting, analyzing, and sharing customer insights, companies can improve alignment, spot trends early, and drive smarter decisions—turning feedback into a strategic asset for growth and customer satisfaction.

Rockefeller Habit #5 from Verne Harnish’s Scaling Up stresses the importance of collecting ongoing employee input to uncover obstacles and opportunities. By regularly listening to team members closest to the work, companies build trust, improve agility, and surface valuable insights—turning feedback into action that drives alignment, innovation, and continuous improvement across the organization.

Rockefeller Habit #4, from Verne Harnish’s Scaling Up, emphasizes assigning clear accountability for every area of an organization to ensure goals are met. By using tools like the Function Accountability Chart, defining roles, and tracking KPIs, businesses improve efficiency, communication, and engagement—ensuring each function has a dedicated owner driving execution and results.

Rockefeller Habit #3 emphasizes that effective communication is key to organizational success. Verne Harnish emphasizes structured communication rhythms—daily huddles, weekly meetings, and quarterly strategy sessions—to enhance alignment and efficiency. TKC follows this model with daily check-ins, weekly huddles, and quarterly off-site planning. A disciplined communication rhythm ensures clarity, accountability, and faster decision-making, ultimately driving growth and execution.

Rockefeller Habit #2 emphasizes company-wide alignment on a single quarterly priority to drive growth. Effective companies set a measurable Critical Number, communicate it consistently, and ensure every team contributes toward it. This focus increases accountability, efficiency, and momentum, fostering a high-performance culture where execution improves and strategic goals are achieved.

In a competitive business landscape where most companies have access to the same information, software, tools, and customers, the business who can hire the best people will most likely come out on top. Avoid these 3 "Hiring Woes" to ensure you hire the best talent available.

Rockefeller Habit #1 emphasizes the necessity for an executive team to be both healthy and aligned. A cohesive leadership team fosters trust, open communication, accountability, and a shared vision, which are essential for effective decision-making and organizational success. Implementing regular meetings, setting clear priorities, and engaging in ongoing development are strategies to achieve this alignment.

Change and uncertainty. These two words could almost define American life in 2024. Political dynamics, economic variances, and advancements in technology are just a few areas that create change and uncertainty. The Scrum framework and the ability to be Agile provide opportunities to adjust to change and uncertainty.

Chris Mursau joined Topgrading, Inc. in 2000 and has been its president since 2018. He is a published author on the topic, and we interviewed him to learn more about what makes Topgrading unique and effective.

Any business leader who has ever attempted to grow a business knows one thing: It’s difficult. At first, you have nothing but an idea. But soon you have a registered business name, a logo, a website, employees, income & expenses, and a slew of other components. One of the reasons building a business is difficult is because oftentimes, there is no blueprint. Enter Rockefeller Habits.

The Kirkland Company was recently featured in the Spring 2024 edition of The Petra Post. For the full story, read more.