Market Highlights

Located roughly 65 miles south of Raleigh, Fayetteville is the 6th largest city in the state. Fayetteville is most well-known for being the home of Fort Liberty (formerly Fort Bragg), which is the country’s largest Army installation and has an economic impact of $8.1 billion on the local economy. Fort Liberty is home to roughly 49,000 military personnel, 12,000 Department of Defense civilian jobs, 5,000 contract employees, and 2,500 additional staff. Other major industries include Advanced Manufacturing, Business Services, Food Processing, and Logistics. Cape Fear Valley Health is the city’s flagship health system, employing 7,100 people and providing 709 beds throughout 3 area hospitals. Walmart is another large employer, including a distribution center and multiple stores within Fayetteville. Goodyear Tire has a large plant in the area, and Amazon recently completed a 1.3 million SF fulfillment center. According to the Fayetteville Cumberland Economic Development Corporation, the area has experienced a 21.2% per-capita GDP growth over the past decade. Roughly 40 miles northwest of Fayetteville is Pinehurst, home to the world-famous Pinehurst Resort which has hosted several prestigious golf tournaments.

The Fayetteville CSA contains 205 multifamily properties, 30,338 units, and a development pipeline of 1,180 additional units.

Multifamily Highlights

Major Employers

  1. Fort Liberty

    68,500 jobs  | Learn More
  2. Cape Fear Valley Health

    7,100 jobs / 709 beds  | Learn More
  3. Cumberland County Schools

    6,601 jobs  | Learn More
  4. Walmart (Distribution Center & Retail Stores)

    4,300 jobs  | Learn More
  5. Goodyear Tire & Rubber Company

    2,340 jobs  | Learn More
  6. Food Lion

    1,300 jobs  | Learn More
  7. MANN+HUMMEL Purolator HQ

    1,100 jobs  | Learn More
  8. Fayetteville State University

    800 jobs / 6,787 enrollment  | Learn More

Other Demand Drivers

  1. Cross Creek Mall

    790,582 SF; Belk, JCPenney, Macy's  | Learn More
  2. Freedom Town Center

    385,000 SF; Dick's Sporting Goods, Petco, Five Below, Sprouts, Hobby Lobby  | Learn More
  3. Fayetteville Regional Airport

    AA, Delta Airlines  | Learn More
  4. Segra Stadium

    Capacity of 5,290; Home of Fayetteville Woodpeckers  | Learn More
  5. Pinehurst Resort

    Will host 2024 U.S. Open  | Learn More

Sources & Comments

1. The Fayetteville-Lumberton-Pinehurst, NC Combined Statistical Area is comprised of 6 counties, according to the Office of Management and Budget (1) Cumberland (2) Hoke (3) Scotland (4) Robeson (5) Richmond (6) Moore

2. Primary Sources: (1) (2) YardiMatrix (3) CoStar (4) (5) (6) (7)

3. Sales Comps are from 10/1/22 – 9/30/23

4. Development Pipeline as of 11/30/2023. 2 properties are BTR; 1 property is age restricted.

5. This information supplied herein is from sources we deem reliable. It is provided without any representation, warranty, or guarantee, expressed or implied as to its accuracy