Investment Highlights
Operational Upside Due to Long-Term Ownership: Swan Creek was developed in 1988 by the current owner, and the property has never been sold. New ownership will have the opportunity to improve the operation of the property in multiple ways:
- Increase occupancy (currently 65%) by leasing up units currently being used as storage
- Improve online presence of the property, which is currently not being advertised on any apartment listing websites
- Hire a professional management company to handle day-to-day operations, as the property is currently self-managed
Significant Rent Growth Potential: Neighboring properties of similar vintage are achieving rents on 1BD units of up to $1,015, while Swan Creek 1BD’s currently average to $635. This $380 delta allows plenty of room for new ownership to raise rents through a strategic value-add capital campaign.
Utility Reimbursement Opportunity: All utilities at Swan Creek, including electricity, water/sewer, trash, pest control, cable, and internet, are currently included in rent. Rent comparables suggest new ownership could charge $30 – $40 per month for Water/Sewer, $12 per month for Trash, $5 per month for Pest Control, and $60 per month for Cable/Internet.
Rapidly Growing County: Limestone County is the fastest-growing county in the state of Alabama, growing 3.4% between 2022 & 2023.
Area Demand Drivers:Swan Creek is roughly 35 miles from major metro Huntsville, AL via Hwy 72, I-65, & I-565. Residents of Swan Creek will have convenient access to some of Huntsville’s largest demand drivers, including:
- Redstone Arsenal: The arsenal has an estimated annual economic impact of $30 billion, according to the Huntsville-Madison County Chamber of Commerce, with 50,000 direct employees and 108,000 indirect jobs supporting the metropolitan area and bordering counties. The FBI recently invested $2.48 billion at Redstone Arsenal, planning to bring 5,200 jobs to the site.
- NASA: NASA’s Marshall Space Flight Center employs 7,000 people and creates 21,600 indirect jobs in Madison County. The space center has a $3.7 billion economic impact annually in Madison County.
- Huntsville Hospital: 11,149 jobs and 881 patient beds – Ranked #2 among AL hospitals.
- University of Alabama – Huntsville: 9,237 students enrolled and $615 million in total economic impact. 9,694 jobs are created and sustained by UAH in the State of Alabama.
- Cummings Research Park: 27,000+ jobs;300+ companies.
- Mazda Toyota: $2.311 billion production plant which opened in 2021. The plant employs 4,000 individuals, produces 300,000 vehicles, and is 15 miles from Swan Creek.
Significant Job Growth Throughout the City: Huntsville has been one of the country’s most desirable places to live over the last couple of years, as the city is now the largest in the state with 54% population growth from 2000 – 2023. With all the recent population growth, employment has boomed as well:
- 37,800 new jobs created from 2018-2023.
- 16% employment growth from 2018-2023 (U.S. average – 5%).
- $6.4 billion in new industrial investment from 2018-2023, led by Meta, Amazon, Blue Origin, Boeing, Mazda, Toyota, & Lockheed Martin.
- 54% employment growth from 2000-2023 (U.S. average – 22%).
- 76.8% projected employment growth by 2060.
Huntsville Rated #7 Place to Live in the USA: According to U.S. News, Huntsville has been ranked the #7 place to live in the United States for 2024-2025. Furthermore, Huntsville is the fastest-growing market in Alabama, outpacing Birmingham.
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Address:501 Swan Drive
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City, State:Athens, Alabama
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County:Limestone
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Year Built:1988
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Units:104
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Acreage:6.00
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Average Asking Rent:$742
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Average Unit SF:428