Complete a CA
Investment Highlights
Private Entry Townhome Living: The 51-bed / 17-unit property features 3BR/3.5BA townhomes, each bedroom with its own private bathroom, tailored to student demand. The three-story layouts support strong per-door revenue and provide a more spacious, townhome-style feel, with Glenside Townhomes offering among the highest per-bed square footage in the market across three- and four-bedroom units.
Fully Furnished Asset: All units are delivered fully furnished and include large walk-in laundry rooms with washer/dryers, significantly simplifying the leasing decision for students and reducing friction during the leasing process. This turnkey unit package aligns with student preferences, particularly for out-of-state renters, supporting faster lease-up, higher conversion rates, and strong occupancy aligned with academic leasing cycles.
Individually Parceled / For-Sale Exit Optionality: Fully contiguous property offering 17 individually parceled and metered townhomes, not subject to an HOA, allowing unit-by-unit disposition, providing a differentiated liquidity profile versus traditional multifamily. Potential to capture impressive retail pricing premiums on exit.
Below-Market Rents with Clear Mark-to-Market Upside: In-place rents are below comparable off-campus housing, creating immediate upside through annual lease resets. Student housing structure enables faster realization of rent growth and NOI expansion.
Turnkey Asset with Strong Historicals: The property has demonstrated consistent operating strength, maintaining 100% occupancy during the 2023–2024 and 2024–2025 leasing seasons and averaging 98% occupancy over the last three leasing cycles. Since the 2023–2024 leasing season, in-place rents have grown at an average annual rate of 5.8%, while current ownership has reinvested roughly $7,500/unit in the last 3 years into the asset through meaningful capital improvements, including HVAC replacements, LVP flooring (common areas & select bedrooms), cabinet upgrades, door replacements, and new mailboxes.
Significant Demand for Off Campus Housing: Approximately 90% of James Madison University students live off-campus, creating a deep and recurring renter pool. This dynamic structurally insulates occupancy and supports consistent leasing velocity for proximate assets.
22,900+ Student Enrollment Base with Direct Rental Demand: JMU enrolls 21,112 undergraduate and 1,767 graduate students (~22,900 total), providing a large-scale, annually renewing tenant base. Assets within close proximity directly capture this demand, reducing vacancy exposure.
Enrollment Growth Outpacing National Metrics: James Madison University undergraduate enrollment has grown +10.1% since 2015, materially outperforming declining U.S. college enrollment. Demand continues to accelerate, with 44,491 undergraduate applications received for 2025 (+50% since 2021, +6% YoY, +15% vs. 2023). Even while growing, JMU is becoming more selective, with acceptance rates improving from 86.3% in 2021 to 68.8% in 2025, demonstrating a deeper applicant pool, stronger institutional demand, and continued support for long-term off-campus housing needs.
Top-Tier University with National Profile Driving Enrollment and Housing Demand: James Madison University ranks #27 Best Public College (WSJ, 2025) and #8 Best College Campuses (Niche, 2026), reinforcing its ability to attract and retain a high-quality and growing student base. Recent national exposure from James Madison Dukes football, including a College Football Playoff-era appearance, has further elevated the university’s visibility—combining elite campus experience with high-profile athletics to drive increased applications, enrollment growth, and sustained off-campus housing demand.
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Address:1360-1392 Devon Lane
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City, State:Harrisonburg, Virginia
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Year Built:2004
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Units:17
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Beds:51










