Market Highlights

Located within the Midlands region of South Carolina, Columbia is the state’s capital and largest MSA. Also referred to as Central South Carolina, the Columbia Combined Statistical Area is home to 1,103,952 people. The economy’s largest industries include Government, Healthcare, Retail, and Manufacturing. The State of South Carolina is by far the area’s largest employer, while Prisma Health, Blue Cross Blue Shield, Lexington Medical Center, and MUSC Health anchor the Healthcare industry. A 1 million+ SF Amazon Fulfillment Center and manufacturing firms like Nephron Pharmaceuticals, Kraft Heinz, Michelin, and Samsung round out the economy.

The University of South Carolina, with an enrollment of over 36,000 students, is the largest university in the state and boasts the #1 ranking for international business. Fort Jackson (Columbia) is the largest US Army installation for Basic Combat Training, and the U.S. Air Force has a significant presence with McEntire Joint National Guard Base (15 miles SE of Columbia) and Shaw Air Force Base (Sumter SC). Together, these 3 locations combine for over 33,000 active duty military, family members, and civilian employees. Sumter (MSA population – 134,925), Orangeburg (MSA Population – 83,094), and Newberry (MSA Population – 38,247) are also collectively part of the Columbia CSA.

The Columbia CSA is home to 313 multifamily properties, 53,253 units, and a development pipeline of 2,666 additional units.

Multifamily Highlights

Major Employers

  1. State of South Carolina

    32,085 jobs  | Learn More
  2. Prisma Health

    15,000 jobs / 1,542 beds  | Learn More
  3. BCBS of SC

    10,998 jobs  | Learn More
  4. Richland School District I & II

    7,919 jobs  | Learn More
  5. Lexington Medical Center

    6,557 jobs / 607 beds  | Learn More
  6. University of South Carolina

    6,456 jobs / 36,300 enrollment  | Learn More
  7. Fort Jackson

    3,500 civilian jobs / 3,500 active duty  | Learn More
  8. Dominion Energy

    3,066 jobs  | Learn More
  9. Amazon Fulfillment Center CAE1

    2,684 jobs  | Learn More
  10. City of Columbia

    2,300 jobs  | Learn More
  11. AT&T South Carolina

    2,100 jobs  | Learn More
  12. MUSC Health

    1,625 jobs / 812 beds  | Learn More
  13. Dorn VA Medical Center

    1,457 jobs / 216 beds  | Learn More
  14. Shaw Air Force Base (Sumter)

    600 civilian jobs / 5,400 active duty  | Learn More


Other Demand Drivers

  1. Columbia Metropolitan Airport

    Major airlines - AA, Delta, United  | Learn More
  2. Columbiana Centre

    788,103 SF; Belk, Dillard's, JCPenney  | Learn More
  3. Columbia Metropolitan Convention Center

    142,500 SF facility  | Learn More
  4. Founders Park

    $35 million facility; 8,242 capacity; home of USC Baseball  | Learn More
  5. Segra Park

    9,077 capacity; Home of Columbia Fireflies  | Learn More
  6. Riverbanks Zoo

    One of America's highest-rated zoos  | Learn More

Sources & Comments

1. The Columbia-Sumter-Orangeburg, SC Combined Statistical Area is comprised of 9 counties, according to the Office of Management and Budget (1) Calhoun (2) Fairfield (3) Kershaw (4) Lexington (5) Richland (6) Saluda (7) Newberry (8) Orangeburg (9) Sumter

2. Primary Sources: (1) https://fred.stlouisfed.org/ (2) YardiMatrix (3) RentCafe.com (4) CoStar (5) rcanalytics.com (6) www.bls.gov (7) www.centralsc.org

3. Sales Comps are from 10/1/22 – 9/30/23

4. Development Pipeline as of 11/30/2023

5. This information supplied herein is from sources we deem reliable. It is provided without any representation, warranty, or guarantee, expressed or implied as to its accuracy