Market Highlights

Also known as Northeast Florida, the Jacksonville region features 85 miles of coastline along the Atlantic Ocean. Jacksonville benefits as well from Florida’s low-cost, pro-business environment that makes Florida one of the best states for business.

 

 

Jacksonville Economy

The major industries in Jacksonville that drive its 864,000+ workforce include:

  • Advanced Manufacturing – Top brands include Johnson & Johnson Vision, Anheuser-Busch, BAE Systems, Baker Hughes, Medtronic, and Northrop Grumman
  • Transportation and Logistics – Amazon, Wayfair, BMW North America, and TOTE Maritime headline this Jacksonville industry
  • Financial Services – 55,000+ workforce led by FIS, Deutsche Bank, CIT, Florida Blue, and Black Knight
  • Technology Services – 8,400+ IT graduates from local colleges and universities annually
  • Life Sciences – One of only 3 Mayo clinics located in Jacksonville; 1 in 8 jobs is in the Healthcare industry
  • Corporate Operations – Jacksonville is home to more Fortune 500 companies than any other city in Florida

Jacksonville Population

 

The Jacksonville, FL MSA has a current population of 1,713,240, with Duval County accounting for over 60% of the population. St. Johns County (15.5% growth, 2020-23) and Nassau County (11.5% growth, 2020-23) are the 2 fastest-growing counties. Overall, the Jacksonville MSA has seen its population increase by 6.22% between 2020 and 2023.

The “Northeast Florida” region includes an additional 2 counties (Putnam & Flagler) totaling 207,394 in population.

Demographics

Total Population
1,713,240
Population Growth (2020-23)
6.22%
Unemployment Rate (May 2024)
3.0%

Multifamily Highlights

Jacksonville, FL Multifamily Analysis

 

 

The Jacksonville MSA has 624 apartments of over 50+ units, for a total of 134,675 units. According to CoStar, 8,400 units were delivered in the last 12 months, ranking Jacksonville 3rd in the nation for inventory growth as a percentage. While 5,800 units were absorbed during that same time period (6th in the U.S. for renter demand), Jacksonville vacancy still increased to 13.7%.

 

 

 

 

 

The Average Rent in Jacksonville is $1,482 (CoStar), while Average Expenses in Jacksonville are $7,969 per unit (TKC’s Expense Averager Tool). Real Estate Taxes ($2,032/unit) and Insurance ($1,039/unit) are typically the largest expenses incurred by Jacksonville multifamily owners.

 

 

 

 

 

The Southside and Arlington submarkets account for roughly 60% of the MSA’s apartment units, while the Saint Augustine ($1,755), Nassau County ($1,736), and Downtown Jacksonville ($1,648) submarkets fetch the highest Asking Rents:

 

Major Employers

  1. Amazon

    16,000 jobs  | Learn More
  2. Baptist Medical Center - Jacksonville

    12,400 jobs / 1,573 beds  | Learn More
  3. Bank of America

    7,700 jobs  | Learn More
  4. Mayo Clinic of Florida

    7,280 jobs / 304 beds  | Learn More
  5. Florida Blue HQ

    5,512 jobs  | Learn More
  6. St. Vincent's Healthcare

    5,379 jobs / 1,027 beds  | Learn More
  7. Fleet Readiness Center Southeast

    5,350 jobs  | Learn More
  8. UPS

    5,350 jobs  | Learn More
  9. UF Health Jacksonville

    4,200 jobs / 695 beds  | Learn More
  10. Memorial Hospital Jacksonville

    3,440 jobs / 454 beds  | Learn More
  11. Gate Petro HQ

    3,000 jobs  | Learn More
  12. CSX Transportation HQ

    2,525 jobs  | Learn More
  13. Brooks Rehabilitation HQ

    2,183 jobs  | Learn More
  14. JEA HQ

    2,005 jobs  | Learn More
  15. University of North Florida

    1,836 jobs / 16,575 enrollment  | Learn More
  16. Johnson & Johnson Vision Care HQ

    1,800 jobs  | Learn More
  17. Fanatics HQ

    1,700 jobs  | Learn More
  18. Vystar Credit Union

    1,626 jobs  | Learn More
  19. Crowley HQ

    1,241 jobs  | Learn More
  20. Wells Fargo

    1,197 jobs  | Learn More
  21. Northrop Grumman Systems

    1,100 jobs  | Learn More
  22. Wolfson Children's Hospital

    1,100 jobs / 281 beds  | Learn More
  23. Miller Electric Company HQ

    1,000 jobs  | Learn More

Other Demand Drivers

  1. Jacksonville University

    3,957 enrollment (Fall 2023)  | Learn More
  2. Jacksonville International Airport

    7,446,084 passengers in 2023 (most all-time)  | Learn More
  3. TPC Sawgrass golf course

    Home of THE PLAYERS golf championship (PGA)  | Learn More
  4. EverBank Stadium

    Home of Jacksonville Jaguars (NFL); 67,814 capacity  | Learn More
  5. 121 Financial Ballpark

    Home of the Jacksonville Jumbo Shrimp (AAA baseball)  | Learn More
  6. St. Johns Town Center

    1,400,000 SF; Target, Marshalls, Old Navy, Ross, PetSmart, JoAnn, Dillard's, Nordstrom, Dick's Sporting Goods  | Learn More
  7. The Avenues

    1,100,000 SF; Belk, Dillard's, Forever 21, JCPenney  | Learn More
  8. River City Marketplace

    637,280 SF; 80+ stores; BJ's Wholesale, Ashley Furniture, Best Buy, PetSmart, Old Navy, Michaels  | Learn More

Sources & Comments

1. The Jacksonville, FL Metropolitan Statistical Area consists of 5 counties, according to Office of Management and Budget. Counties include: (1) Baker (2) Clay (3) Duval (4) Nassau (5) St. Johns

2. Primary Sources: (1) https://fred.stlouisfed.org/ (2) CoStar (3) www.bls.gov (4) https://jaxusa.org/

3. Sales Comps are from 08/2023 – 07/2024

4. Development Pipeline as of 7/24/24

5. This information supplied herein is from sources we deem reliable. It is provided without any representation, warranty, or guarantee, expressed or implied as to its accuracy